- 4,710 events held across the country against a target of 2,943
- Achieved 160 per cent of the finalised target
- 74,483 people took part in the campaign's activities
- 2,864 Cleanliness Target Units transformed and public places cleaned
- Campaign ran from 17 September to 2 October 2026
The Ministry of Information & Broadcasting has completed its Swachhata Hi Seva 2026 campaign. It ran from 17 September to 2 October 2026 and ended on Swachh Bharat Diwas.
Target comfortably beaten
The Ministry, with its Media Units and field offices, held 4,710 events across the country. The target was 2,943, so the campaign reached 160 per cent of it.
A total of 74,483 people took part in the activities.
The campaign was built around the theme “Swachhata Mein Sabki Bhagidari; Swachh Bharat, Viksit Bharat”. It aimed to spread awareness of the Solid Waste Management Rules, 2026, bring more young people into cleanliness work, and build shared ownership of the drive.
What was done on the ground
Under the transformation of Cleanliness Target Units and clean public places, officials identified, mapped and cleaned difficult spots and busy public places within set timelines. A total of 2,864 such units were transformed.
Under Swachh Paathshala: Yuva for Swachhata, students and youth took part in a Swachhata Gyan Yatra, visits to waste management facilities and discussions on rainwater harvesting and water management. This pillar saw 219 events.
Under Safai Mitra Suraksha Evam Samman Shivir, single-window camps linked sanitation workers to eligible welfare schemes at both Central and State level. The camps also offered preventive health check-ups and safety gear, and local felicitations were held. There were 139 events under this pillar.
The Jan Bhagidari for Swachhata pillar ran door-to-door awareness drives on waste segregation and composting, along with sports events, plantation drives and other citizen activities. It recorded 1,418 events.
Under Swachhata Se Samriddhi, the campaign promoted the circular economy through waste-to-wealth and waste-to-art projects and donation drives for old books, toys and clothes. There were 70 events under this pillar.
Leaders push the message
Union Minister Ashwini Vaishnaw met senior officials of all three Ministries on 1 October. He said cleanliness should become a lasting habit in daily life and work, and asked that the message reach every office and field unit.
Minister of State L. Murugan joined the “Ek Din, Ek Ghanta, Ek Saath” activities at the Indian Institute of Mass Communication in Delhi. He urged people to make cleanliness a people’s movement.
During the campaign, the Secretary of the Ministry reviewed progress with Media Heads and Nodal Officers. He asked them to raise participation and meet the finalised targets.
Special activities were also held on World Tourism Day on 27 September 2026. On 1 October, the “Ek Din, Ek Ghanta, Ek Saath” programme called for one hour of voluntary cleanliness work. On Swachh Bharat Diwas, on 2 October, officers and staff joined cleanliness drives.
