Source: Press Information Bureau (PIB), Government of India — Ministry of Information & Broadcasting · PIB Bhubaneswar · Read the original release on pib.gov.in
- Communication without action is no communication at all; it is merely amplification”: Akhil Mishra
- Science must become part of everyday conversations: Dr. Ramanuj Narayan
The meeting of the Inter-Media Publicity Coordination Committee (IMPCC), Odisha, was held today at the CSIR-Institute of Minerals and Materials Technology (CSIR-IMMT), Bhubaneswar. The meeting served as a platform for strengthening strategic communication and inter-departmental coordination among various media organisations of the Government of India, with a focus on enhancing dissemination of information on Central Government policies, initiatives and welfare schemes across the region. It also featured presentations on key achievements, innovative initiatives and best practices adopted by member organisations.
Presiding over the meeting, Shri Akhil Kumar Mishra, Additional Director General, PIB & CBC, Bhubaneswar, underlined the importance of thoughtful, intelligent and action-oriented communication. Drawing lessons from the Ramayana, he stressed the need to avoid impulsive and hasty communication and highlighted the importance of information gathering and active listening before communicating or acting.
Referring to Lord Ram’s communication style, Shri Mishra emphasised the value of silence, patience and gathering information, while citing Hanuman as an exemplary communicator who combined clarity, appropriate words, strategic messaging and action. “Communication without action is no communication at all; it is merely amplification,” he said, stressing that communicators must actively engage with events rather than merely amplify information.
Addressing the gathering as Chief Guest, Dr. Ramanuj Narayan, Director, CSIR-IMMT, emphasised the need to communicate science and technological innovations in a simple, creative and relatable manner. He called for stronger collaboration between scientific institutions and media organisations to ensure that scientific achievements reach wider sections of society.
He highlighted CSIR’s contribution to India’s scientific and technological development in areas including pharmaceuticals, agriculture, national standards, space technology, materials science, mining and metallurgy. He also highlighted CSIR-IMMT’s work in critical minerals, rare earth elements, circular economy, electronic waste recycling, platinum group metals, fly ash utilisation and hydrogen-based DRI.
The meeting also featured presentations by member organisations on their key achievements and best practices, followed by discussions on leveraging emerging technologies and digital platforms to strengthen public outreach. The meeting commenced with the welcome address delivered by Shri Pradeep Kumar Choudhury, Member Secretary, IMPCC, Odisha Region, and concluded with the vote of thanks proposed by Dr. Satyajit Rath, Chief Scientist, CSIR-IMMT.
The meeting witnessed active participation from senior officers and representatives of key Central Government media units, departments, public sector undertakings and autonomous institutions. Those present included Dr. Suchitra Samal, Senior Regional Director, Regional Directorate of Health & Family Welfare, Government of India, Bhubaneswar; Smt. Smita Kar, Additional Director, I&PR Department, Shri Pradyumna Kumar Dash, Controller of Administration, CSIR-IMMT, Bhubaneswar; Shri Jayadeep Mukhopadhyay, Professor & Dean, IISER Berhampur; Dr. Debasis Mohapatra, Assistant Professor, Regional Institute of Education, NCERT, Bhubaneswar; Shri Jagadish Sahu, Assistant Director, Ministry of MSME, Cuttack; Shri Satyabrata Patro, Senior Accounts Officer, Office of the CCA, Bhubaneswar, Department of Telecommunications; Shri Kapil Jain, Principal Curator & Centre Head, Regional Science Centre, Bhubaneswar; Shri Avijit Pattanaik, PRO, NIT Rourkela; Shri Tapan Kumar Raul, Sub-Regional Employment Officer, NCSC for SC/ST; Shri Manas Ranjan Dalai, PRO, East Coast Railway; Shri Amit Kumar Acharjee, SSA, ASI, Bhubaneswar Circle; Shri Sukanta Kumar Das, Deputy Controller of Accounts, Office of the Controller of Communication Accounts; Shri Sudarsan Sahoo, News Editor, Doordarshan Kendra, Bhubaneswar; Shri S.N. Pattnaik, Deputy Director (News), AIR Cuttack; Shri Nirmalya Behera, News Editor, AIR Cuttack; Shri Manoj Kumar Jali, Deputy Director, Shri M.P Jena, Assistant Director, Shri Swadhin Shakti Prasad, Media & Communication Officer, Shri Bikash Ranjan Dalai, IA PIB, Bhubaneswar; and Ms. Sasmita Paikaray, Field Publicity Officer, Central Bureau of Communication, Bhubaneswar.
This is an official press release issued by the Press Information Bureau (PIB), reproduced as issued.
